JENNIE's 'Rubify' Pop-Up Takes Over Complex LA for an Exclusive Fan Experience
For one weekend only, BLACKPINK’s JENNIE is bringing an exclusive pop-up experience to Los Angeles in celebration of her debut studio album, Ruby. Taking place at Complex LA (433 N. Fairfax Ave.) from March 28 to March 30, 11AM-7PM PDT, the Rubify by JENNIE pop-up is set to be an immersive, must-visit event for fans looking to step into the star’s vibrant, ruby-colored world.
The three-day event will feature interactive experiences and exclusive merchandise, creating a space where attendees can fully embrace the aesthetic and energy of Ruby. Fans will have the chance to shop a curated selection of official Ruby apparel, collectible GAS Trading Cards, limited-edition GAS Lithograph Posters, and more — items that have already sold out online.
As an added bonus, the first 200 customers will receive a free gift with purchase, making this an event not to be missed. Mark your calendars and get ready to step into JENNIE’s vision at Complex LA.
JENNIE’s solo career has been nothing short of groundbreaking. Ruby, released on March 7, made an immediate global impact by entering the Top 10 charts in 19 countries and selling over 1 million copies in its first week. These record-breaking numbers secured her the title of the highest-selling Korean female soloist in first-week sales in the UK, further solidifying her dominance in the music industry.
Since making her debut in 2016 as a member of BLACKPINK, JENNIE has consistently pushed boundaries in music, fashion, and entertainment. As part of BLACKPINK, she has helped break records — including being the only Korean band to headline Coachella and having the highest-grossing tour for a female group and Asian act in history. However, her success extends far beyond the stage.
JENNIE’s influence in fashion is undeniable, as she has been the face of major brands such as Chanel, Adidas, Beats, and Gentle Monster. She’s graced the covers of top fashion magazines like Vogue, Rolling Stone, and Elle, and is a staple at high-profile events like the Met Gala and Paris Fashion Week. Now, with her own record label and entertainment company, ODDATELIER, she is stepping into a new era of creative leadership and artistic independence.
JENNIE’s Rubify pop-up is part of an ongoing series hosted by Complex LA, in collaboration with record labels such as Columbia Records and Universal Music Group. This series offers fans unique opportunities to shop exclusive merchandise and celebrate new album releases from some of the biggest names in music. Previous pop-ups have featured artists such as Olivia Rodrigo, Eminem, Sabrina Carpenter, Chappell Roan, Big Sean, Metro Boomin, and Billie Eilish, with more to be announced.
