Black-Owned Businesses to Support in Altadena
Altadena’s Black-owned businesses have long been the heartbeat of the community, serving up everything from soul-warming coffee to fresh cuts and cultural hubs that bring people together. But after the devastating Eaton Fire, many of these beloved spots have been forced to close their doors for good, leaving behind empty storefronts and a deep sense of loss. The fire didn’t just take buildings — it took livelihoods, gathering places, and the kind of local businesses that make a neighborhood feel like home. Some, however, are still standing, determined to rebuild despite the odds, and they need support now more than ever.
From longtime staples to newer ventures, these businesses represent the resilience, creativity, and cultural richness of Altadena. They are where neighbors connect, where traditions are passed down, and where the community finds its soul. Donating, shopping, or even just spreading the word can make the difference between survival and another tragic closure. Here’s where to put your dollars to work and help keep Altadena’s Black-owned businesses alive.
THE LITTLE RED HEN
A cherished staple in Altadena since 1972, The Little Red Hen has long been a go-to spot for comforting, homemade meals and strong coffee. This family-owned diner, known for its no-frills charm, has served generations of locals with its classic breakfast plates, hearty lunch specials, and warm, welcoming atmosphere. The small but mighty team behind the counter takes pride in knowing customers by name, creating a sense of community that keeps people coming back. However, after recent hardships, The Little Red Hen is now in need of support to keep its doors open and continue serving the neighborhood. Donations will help fund essential repairs and ensure that this beloved café remains a gathering place for years to come. Supporting The Little Red Hen means preserving an important piece of Altadena’s history.
RHYTHMS OF THE VILLAGE
More than just a store, Rhythms of the Village is a vibrant cultural hub dedicated to celebrating African and African American heritage. This family-run shop offers a wide range of handcrafted goods, traditional clothing, art, and educational materials, all aimed at fostering community and cultural pride. One of their standout offerings is their exclusive Altadena-branded merchandise, which allows locals to represent their city. Over the years, Rhythms of the Village has also served as an event space, hosting drum circles, storytelling sessions, and workshops that bring people together. However, the business is now facing financial strain and needs donations to rebuild and continue its mission of cultural enrichment. Contributions will help restore the space, restock inventory, and support community programming that uplifts local artists and educators. Every dollar donated is a step toward preserving this invaluable resource for Altadena and beyond.
ALTADENA BEAUTY SUPPLY
Altadena Beauty Supply has been the go-to spot for high-quality hair and beauty products catering to the Black community. Stocking everything from natural hair care essentials to premium styling tools, the shop has provided customers with both staple products and hard-to-find gems. More than just a retail store, it has been a place where people can get personalized advice, product recommendations, and a sense of belonging. Unfortunately, due to recent financial challenges, Altadena Beauty Supply is struggling to stay afloat. Donations are crucial to help replenish inventory, repair damages, and keep this community-centered business running. Supporting Altadena Beauty Supply means investing in a Black-owned business that has long supported the beauty needs of its customers with care and expertise.
DIAN’S BARBERSHOP
A cornerstone of the Altadena community, Dian’s Barbershop has been the trusted spot for fresh cuts, sharp fades, and great conversation for years. More than just a place for haircuts, it’s a social hub where locals gather, stories are exchanged, and relationships are built. The skilled barbers take pride in their craft, ensuring that every client leaves looking and feeling their best. Unfortunately, recent financial difficulties have put the barbershop at risk, threatening to take away a space that has meant so much to so many. Donations will help cover necessary expenses, from equipment repairs to rent, allowing Dian’s to continue serving the community. By supporting Dian’s Barbershop, you’re not just helping a business — you’re preserving a vital cultural space where people connect, unwind, and take pride in their appearance.
ALTADENA FARMER’S MARKET
The Altadena Farmer’s Market has long been a vital resource for the community, providing fresh, locally sourced produce while also supporting small POC-owned farms and food vendors. More than just a place to shop, the market fosters connections between farmers and families, ensuring access to high-quality, nutritious food. Right now, the market is raising funds to help feed families in Altadena who are struggling with food insecurity. Donations will go directly toward providing fresh produce, pantry staples, and prepared meals to those in need. Supporting this initiative means ensuring that all members of the community — regardless of financial circumstances — have access to healthy and sustainable food. By giving to the Altadena Farmer’s Market, you’re not just helping a business; you’re uplifting families and strengthening the local food system.
POPCORN HEAVEN OF CALIFORNIA
Popcorn Heaven of California is a Black-owned e-commerce business that specializes in gourmet popcorn with a creative twist. Offering an incredible variety of flavors — ranging from classic buttery popcorn to innovative blends like caramel cheddar mix and spicy jalapeño — this company has built a reputation for high-quality, handcrafted snacks. Customers can order their favorite flavors online, making it a convenient way to enjoy delicious, freshly made popcorn no matter where they are. With a focus on premium ingredients and small-batch production, Popcorn Heaven delivers a satisfying crunch in every bite. Supporting this business means investing in Black entrepreneurship and enjoying a unique, flavorful snack experience at the same time.
Supporting Black-owned businesses is just one way to give back to the community, but it’s equally important to support those who have been personally affected by the Eaton Fire. Many Black families in Altadena have lost their homes and belongings, and they need our help to rebuild their lives. There is a shared spreadsheet that compiles a list of displaced Black families in the area, along with links to their GoFundMe pages where you can donate directly. Whether it be a small contribution or spreading the word, every bit of support can make a real impact.
These families are part of the fabric of Altadena, and they need our collective strength to move forward. It’s more than just business — it’s about standing together as a community in times of hardship. If you’re looking for ways to support, this list is a great starting point to help make a difference in the lives of those who need it most.
