BEAMS PLUS Returns This Spring for Another L.A. Pop-up

BEAMS PLUS made a splash when it brought its timeless, heritage-inspired menswear to Los Angeles for the first time back in December 2024. The Tokyo-based brand’s pop-up at 620 Imperial Street was a major hit, drawing fashion enthusiasts and menswear aficionados eager to get their hands on the carefully curated collection. We covered the excitement surrounding that first foray into the American market, and it’s safe to say that BEAMS PLUS delivered on all fronts.

Now, just a few months later, BEAMS is back in Los Angeles, this time showcasing their more casual, contemporary menswear line. Open from March 7 to April 20, the BEAMS pop-up is set in the same location as the original BEAMS PLUS pop-up, making it easy for fans to return for round two. This new pop-up marks the brand’s official entry into the U.S. market, offering a glimpse into Tokyo’s contemporary casual style.

The Spring 2025 collection will be the star of the show, featuring looks that embody the laid-back yet refined spirit of modern Tokyo fashion. BEAMS has built a reputation for blending traditional craftsmanship with contemporary design, and this collection is no exception. Alongside the main line, visitors will also find pieces from “the A,” a new line aimed at redefining authenticity through the lens of American casualwear. It’s a thoughtful combination of Japanese and American influences, and one that speaks to the brand’s global appeal.

In addition to the core collections, the pop-up will include selections from BEAMS’ surf and skate-inspired sublabel, SSZ. For those on the lookout for something truly unique, the shop will also feature exclusive collaborations with iconic brands like Levi’s and NEEDLES. These limited-edition pieces highlight BEAMS’ ability to seamlessly blend its Japanese roots with American cultural staples, creating clothing that feels both timeless and fresh.

If you missed out on the December event, now’s your chance to experience BEAMS’ signature style up close. With thoughtfully crafted garments and an array of exclusive collaborations, this pop-up is set to be a must-visit for fashion lovers in Los Angeles so make sure to swing by before it’s gone.